As a Content Manager/Marketing Executive you will be responsible for the development and implementation of the Smiles Dental Brand Identity across print, social media and other digital communications. While the primary focus will be on the Smiles Dental brand you will also actively provide support to the Oasis Dental Care brand as needed. You will be comfortable creating engaging marketing copy for print and digital, and understand the importance of brand voice while being completely focused on our patients needs. You will protect and improve the Smiles Dental image and brand awareness online and in print, raising its profile regionally and nationally through the development of its online presence as well as collecting and analysing online data in order to improve and adapt the marketing strategy, and online communications.
1 – 3 years experience working in a similar role in a marketing/content creation function. Excellent communication and presentation skills. Computer literate. Exceptional attention to detail. Passion and strong understanding of copywriting, Organic Search – SEO and social media / online PR. An understanding of brand voice and values. Excellent writing skills (examples may be required). Project management skills and the demonstrable ability to implement marketing initiatives.